Success Stories: Bananas
In February of 2007, through IGA and IGA Extra in Québec, we began selling Fairtrade bananas purchased from Equifruit Inc., a Montréal-based produce company and a member of the global Fairtrade movement.
Fairtrade Canada is a national, nonprofit certification organization, and the only Canadian member of Fairtrade International (FLO). Fairtrade Canada provides certification, licensing and promotion for all Fairtrade-certified products in Canada. As a licensee, Equifruit subscribes to the principles of fair trade, and only works with similarly-minded producers. The company works on behalf of Sobeys Inc. as a fruit broker in sourcing high quality product that meets the requirements of our customers.
The program has provided income to approximately four hundred banana producers in northern Peru. Since the launch of the program, Sobeys has provided over $500,000 to help the community.