On March 23, 2020, in partnership with the Sobey Foundation and members of the Sobey Family, we created the Community Action Fund to help address the immediate emergency needs of local organizations across the country during the COVID-19 pandemic. The Fund donated millions of dollars to community programs and efforts chosen by our frontline teammates at our 1,500 locations across Canada. We also worked closely with food banks across the country to help alleviate the strain on their services. The Fund’s efforts are ongoing, as we continue to support frontline organizations that assist our most vulnerable neighbours in the long road to recovery.
To see the many ways our store teams are bringing the Community Action Fund to life, visit here.
Meal Exchange provides year-round support for post-secondary students facing food insecurity. Before COVID-19 hit, almost 40 per cent of post-secondary students in Canada were experiencing food insecurity.
The number has spiked since the crisis began and the majority of post-secondary students in the country are now food insecure. In just a few days, the organization received more than 500+ requests from students across the country for emergency food support and the number continues to grow. Our donation of $100,000 in gift cards enabled Meal Exchange to provide immediate emergency food support to more than 500 students in 23 communities across Canada until the end of June 2020. Students receive a $200 gift card to help ensure they have food on their tables for eight weeks.
Since opening its first store in Victoria, British Columbia’s, Fairfield neighbourhood, Thrifty Foods has been giving back to its community. As a result of the COVID-19 pandemic, local communities across Canada need support more than ever... Read MoreWithin days of launching the Community Action Fund, our Thrifty Foods stores created dozens of unique acts of support addressing the emergency needs facing frontline community organizations. Notably, Thrifty Foods pledged to match donations to the Victoria Foundation’s Rapid Relief Fund up to $100,000. The pledge contributed to helping the Rapid Relief Fund achieve its fundraising goal of $6 million to support local registered charities providing support to vulnerable populations affected by the pandemic. Read Less