We partner with community experts, service providers and support groups that educate and serve neighbours facing food insecurity. Together with our partners, we are creating inclusive spaces in communities from coast to coast.
We are a Platinum-level partner for Special Olympics Canada with a focus on nutrition education and food access. Since the partnership began in 2016, we have contributed more than $4.1 million in food and funds to Special Olympics Canada.
The program includes nutrition sessions, in-kind donations, employment opportunities, national games, fundraising and local events. This year, our Safeway banner was a Diamond Sponsor of the Special Olympics National Winter Games, Thunder Bay 2020, supplying healthy meals and snacks to athletes and volunteers throughout the Games. We were there with coaches, volunteers, and friends and families to cheer athletes on, warm them up, keep them fuelled and recognize their hard work and success. As the presenting sponsor of the opening ceremonies on February 25, we held a rally for the community where athletes and families could win prizes, sample food, play games and take photos with the official Games Cauldron.
Our support elevated the Winter Games experience for athletes and raised the profile of the Special Olympics movement. In addition to providing 26 Safeway teammates to volunteer at the Games, activities sponsored by Safeway created 17 brand ambassador jobs in the local community.