Success Stories: Bottled Water
A study conducted by the Green Story consulting group for Ice River found several meaningful environmental advantages when using recycled PET versus virgin PET resin. Here are a few of those calculated for Sobeys annual sales volume:
CLOSED-LOOP RECYCLING PRODUCES 78% LESS GREENHOUSE GAS, WHICH IS EQUIVALENT TO TAKING 476 CARS OFF THE ROAD FOR ONE YEAR.
THE ENERGY SAVINGS ARE 36 THOUSAND MWH, WHICH IS EQUIVALENT TO THE ELECTRICITY USAGE OF 2,934 HOMES FOR ONE YEAR.
23 MILLION LITRES OF WATER ARE SAVED.
1,952 TONNES OF WASTE ARE DIVERTED FROM LANDFILL.
Sloan Hedges, Sobeys Procurement Manager of Beverages and Snacks says, “Ice River Springs has been a great supplier for our private label water program and their operation completely differentiates them from other water companies. We know that recycled bottles are important to our consumers.”
In Fall 2017, Sobeys began the transition to update labels for all of our bottles and new wrap for our 12 and 24 packs to improve the recycling messaging to our consumers, letting them know we have 100% recycled bottles. By the end of 2017, we also released 15L Compliments Spring and Distilled water (water cooler size in a 100% recycled bottle) in the Ontario and West stores.